grid structure and initial brochure concepts

After establishing my grid structure I created initial brochure concepts and took them to class for critiques. From here i found useful ideas that could help and inform my brochure right through to the finished product.

initial page layouts

i mocked up page layouts that i could follow throughout my brochure. From here i chose to work with predominantly 45 degree angles and straight lines.

initial digital concepts

creating initial digital concepts and attempting to portray feeling and atmosphere with a limited colour and imagery palette.

handmade collages

i made some initial manual collages to portray the atmosphere at each location. this included colour and imagery.

initial ideation

following my idea of 'escaping the city', i have created some initial ideas that i could use in my compositions.

To me, Mt Vic is all about the views, trees and nature, and sun.
The Waterfront is about the calming water, swimming, see breeze, sun and being with friends.
The Wind Turbine is about the views, nature, rolling hills, easy walk, friends, and the cool outlook.

I have created some imagery around these ideas.

colour palette

my initial colour palette ideas are:

Waterfront - light blue, red, yellow, dark blue

Mt Vic - yellow, green, sky blue

Wind Turbine - green, red, brown

from here I have decided to have only one major colour for each location. My final colour choices are:

Waterfront - light blue

Mt Vic - yellow

Wind Turbine - green

experiencing locations

experiencing the locations was important in not just getting imagery to work with, but feeling the mood, and feel of the spot. While Mount Vic and the Waterfront are places I regularly go, the Brooklyn Wind Turbine is much further away, so I needed to visit again just to have the experience fresh in my mind.