Rationale

Throughout my brochure I attempted to create a cohesive set of designs that all have a common theme – Calmness. ‘Escaping the city’ is something I enjoy doing to reflect and get away. Mount Victoria and the waterfront are places I try to go every week as they remind me of places around home – Mount Maunganui. Running around the Mount, enjoying the sights from on top, and swimming and relaxing at the beach are highlights of going back home. Conveying the feelings I get while experience each location was important to showing the atmosphere and vibe of the place. I also put a much greater importance on planning and process than I have before, and this helped me to understand and remember the steps taken to reach a final solution, which will help me in the future.

Alex Warner

introduction, map and spare spread

I decided to create a comic spread for my spare spread. my introduction talks about wellington and introduces my locations.

spreads

creating links and ideas across spreads was important to keeping recurring themes through my booklet.

title ideas

My favourite ideas were:

Sanity in the City
Calmness for Dummies
How to: Calm

I chose sanity in the city because it has a ring to it that i like!

initial composition developments

after initial ideas, i began to develop my compositions. I came up with these ideas for critiquing. 

grid structure and initial brochure concepts

After establishing my grid structure I created initial brochure concepts and took them to class for critiques. From here i found useful ideas that could help and inform my brochure right through to the finished product.

initial page layouts

i mocked up page layouts that i could follow throughout my brochure. From here i chose to work with predominantly 45 degree angles and straight lines.